My 2 Posters. The one on the left was an earlier version.
It was thought to be incohesive; the problems being the unsuitable type and the 'merlion' tattoo was not relating well to the background.
But the final product, on the right, proves itself to be too complicated.
I have added Vanda Miss Joaquim tattoos on her arm, winding in a spiral towards a flower she was holding.
The merlion at the background was meant to give the poster its context. But it was felt to be slightly too imposing.
I felt it was funny, having it looking as though it is being smacked on the face by the national flower.
Now this is my final product:
A chart of tribalised tattoos, depicting our local icons and the sarcastic meanings behind each design.
Of course I will continue with this project, knowing that my research has a lot more room to grow.
I aim to be able to design bodysuits with local emblems, and also the bodysuits themselves, which would allow locals to hide their tattoos perfected under their clothings.
Designation
ReplyDeleteThe illustrative style is pleasantly poetic so that the tattoos do not appear to be as vulgar as the common ones in the market. This is beneficial in targeting a wider range of audience besides the stereotypical gangsters and criminals. However, the female in the poster does not represent a Singaporean accurately, it reminds me of the Japanese culture instead. The merlion in the background can definitely be done away with while the new type is welcomed.
In order to attract Singaporeans to chose these tattoos over the generic ones in the market, perhaps it is more sensible to avoid any negative connotations related to the icons. One of the reason why there is an epidemic of tribal tattoos is their relation to ‘coolness’, hence the need to develop a similar representation in this series for Singaporeans. The illustrative style used in this case gladly elevates its image. I would agree with most of the icons including the future ones but be careful in defining the icons that can really represent Singapore. Some of them, for example the God of Wealth, can be read as the Chinese culture instead. Possible icons are the Changi Airport, Sentosa, Fountain of Weath, Singaporean food, HDB, Stefanie Sun and Lee Kuan Yew. Since the problem includes a loss in Singaporean identity and culture, designing bodysuits with local emblems, and also the bodysuits themselves is questionable. I can’t really apprehend the need to “allow locals to hide their tattoos perfected under their clothings”. A possible solution is to publish a handbook on the meanings behind the tribalised tattoos and include some samples for use.